FEARLESS + FREE
EDITORIAL / PRINT
DESCRIPTION
fearless + free is a brand campaign event featuring the collaboration between the shoe company, dr.martens and the non-profit organization soles4souls. the dr.martens brand are worn by a diverse consumer base
who use their shoes as a symbol of their individual self-expression. soles4souls collects and redistributes used shoes and clothing to people in need and communities globally. the organization’s goal is to create opportunities for education and employment, to help people break the cycle of poverty.
POSTERS
24X36IN
NEWSPRINT ZINE
40PG / 28X20IN
NEWSPAPER CLUB
DR.MARTENS’ MESSAGE
their purpose is to empower rebellious self-expression. they appeal to people who have their own style but share a united spirit–authentic characters who stand for something. people who possess a proud sense of self-expression. people who are different. they were originally a modest work-wear boot that was even sold as a gardening shoe at one stage.
SOLES4SOULS’ MESSAGE
PROVIDE RELIEF
collect new shoes and clothing to distribute to
people in need across the U.S. and around the world.
FIGHT POVERTY
Help people launch and sustain their own small business selling donated shoes and clothing.
THE PLANET
protecting the environment by putting used goods to good use,
instead of wasting away in a landfill.
EMPOWER PEOPLE
aim to empower women, children and all, ensuring that they have
the opportunities and recognition they deserve.
TYPE CHOICES
NEWSPRINT ZINE
FULL ZINE
PROCESS
special thanks to tyrone drake