[01] nautilus
[02] museum of anthropology
[03] aromasong
[04] gentle monster
[05] stitched by status
[06] clio cosmetics
email+
instagram+
linkedin+
[01] nautilus
[02] museum of anthropology
[03] aromasong
[04] gentle monster
[05] stitched by status
[06] clio cosmetics
email+
instagram+
linkedin+
institute brand identity
[ after effects ] [ madmapper ]
moa is a world-renowned cultural museum built in 1949, celebrated for its extensive collections of first nations art and artifacts from british columbia’s indigenous peoples. it serves as a key cultural and educational center, featuring unique exhibitions, public programs, and the countless galleries with over 10,000 objects.
as someone who was born and raised in vancouver, canada, i have always been surrounded by indigenous artworks such as totem poles and sculptures, which ultimately, sparked my interest in wanting to learn more about it.
there were countless iterations and small changes made with this typeface, which made me appreciate those who design typefaces and their attention to detail. its fascintating to see the miniscule changes that were edited for each week of both uppercase and lowercase
although the institute is committed to promoting awareness and help people learn more about the first nations artworks, there is a disconnect with their brand identity and the rich history buried underneath. the identity was lacking for the growing audience it has now, so i wanted the rebrand to connect the artifacts inside to create a welcoming environment for children, adults and seniors who love the culture.
the logotype was inspired by the detailed patterns and textiles found in their everyday clothing, lifestyles and environment around them. i noticed many of the artworks showcased at this institute have elements of intricate patterning, intertwining colors and shapes, as well as repetition of the stacked form in the museum’s architecture.
nine posters were created for this project, where the first three emphasize the idea of framing the content (such as the sculptures, weaving of clothing, and the landmark of the institute). it showcases the importance of years of labor and creativity that make this culture what it is today.
the second series is in collaboration with the dancers of damelahamid, which is an indigenous dance group from the northwest coast with a rich history of masked dance through compelling stages. with this set, i scanned, cut and pasted the typography in the headlines around the posters. this correlates with the idea of handcrafting that we see commonly in their performance arts.
finally, the third series showcases and supports the storytelling of the museum. i focused on simplicity and using the detailed patterning around each of the posters as the main focal point.
with the wayfinding, i transition from a 2d to the 3d space, as it was necessary to highlight the elements in my design that communicate the shifting of weight and stacking of blocky forms that continue throughout my brand identity. i wanted the viewer to feel that shift like they are stepping into the design and be immersed in the world of this institute.
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reflecting the design of the business card, posters and collateral, the booklet maintains a square-tiered shape throughout its pages. for its content, the pamphlet talks about the brief history of the institute, important locations at the museum and the collections displayed in each gallery.
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sherlan abesamis