sah yen⊹✶


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FEARLESS + FREE



EDITORIAL / PRINT

ADOBE INDESIGN / PHOTOSHOP
POSTERS :
24X36IN


NEWSPRINT ZINE :
40PG / 28X20IN
NEWSPAPER CLUB



DESCRIPTION

fearless + free is a brand campaign event featuring the collaboration between the shoe company, dr.martens and the non-profit organization soles4souls. the dr.martens brand are worn by a diverse consumer base who use their shoes as a symbol of their individual self-expression. soles4souls collects and redistributes used shoes and clothing to people 
in need and communities globally. 
the organization’s goal is to create opportunities for education and employment, to help people break 
the cycle of poverty.



DR.MARTENS’ MESSAGE
their purpose is to empower rebellious self-expression. they appeal to people who have their own style but share a united spirit–authentic characters who stand for something. people who possess a proud sense of self-expression. people who are different. they were originally a modest work-wear boot that was even sold as a gardening shoe at one stage.


SOLES4SOULS’ MESSAGE


PROVIDE RELIEF

collect new shoes and clothing to distribute to people in need across the U.S. and around the world.


FIGHT POVERTY

Help people launch and sustain their own small business selling donated shoes and clothing.

THE PLANET

protecting the environment by putting used goods to good use, instead of wasting away in a landfill.


EMPOWER PEOPLE    

aim to empower women, children 
and all, ensuring that they have
the opportunities and recognition 
they deserve.


TYPE CHOICES


POSTERS

NEWSPRINT ZINE


FULL ZINE

PROCESS

special thanks to tyrone drake



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